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And, unlike other factors that affect your videos’ exposure and likelihood to draw engagement (i.e. Presenting a polished, professionally crafted video is a critical first step if you want your content to cut through the considerable level of noise that exists on the Tube. With such a built-in competitive playing field, just dumping a video onto the world’s second most popular site won’t get you very far. More than 500 hours of video are uploaded to YouTube every minute.
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